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Snapchat provides DoubleVerify as emblem protection, viewability dimension spouse

DoubleVerify, an target audience dimension and verification answer, is now a Snapchat Dimension Spouse, including to the record of social media platforms DoubleVerify companions with to offer viewability dimension. Why we will have to care DoubleVerify provides essentially the most complete third-party viewability dimension for Snapchat campaigns, with protection throughout …

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Is Google’s Aggressive Advert Coverage a ‘Shakedown’?

The day gone by, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for permitting advertisers to bid on their competition’ logo names: By way of Twitter person @jasonfried. Right here’s the crux of Fried’s argument: Through permitting advertisers to bid on their competition’ logo names, Google …

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