Home / Internet News / Google to shop for unified information platform Looker for $2.6 billion to beef up Cloud analytics

Google to shop for unified information platform Looker for $2.6 billion to beef up Cloud analytics

Previous these days, Google announced plans to procure unified information and analytics platform Looker for $2.6 billion in an all-cash transaction. As soon as the deal is entire later this yr, Looker will sign up for Google Cloud.

“Google Cloud is being utilized by most of the main organizations on the earth for analytics and decision-making. The combo of Google Cloud and Looker will permit consumers to harness information in new techniques to force their virtual transformation,” mentioned Thomas Kurian, leader govt officer of Google Cloud. “We stay dedicated to our multi-cloud technique and can retain and increase Looker’s features to research information throughout Clouds.”

Why we must care

As martech investments keep growing and virtual transformation catches on, the desire for information and analytics is highlighted greater than ever. Then again, one of the crucial largest analytics demanding situations virtual entrepreneurs face remains to be the underlying martech infrastructure and pulling the other items in combination to create significant, actionable insights.

“The information analytics marketplace is rising extremely rapid as firms glance to leverage all in their information to make extra knowledgeable selections,” mentioned Frank Gens, Senior Vice President & Leader Analyst, IDC. “Google Cloud is likely one of the leaders within the information warehouse marketplace, and the addition of Looker will additional beef up their talent to serve the wishes of endeavor consumers whilst additionally advancing their dedication to multi-cloud.”

The addition of Looker to the Google Cloud ecosystem may find the money for customers the power to beef up their analytics, which in flip must result in higher decision-making and enhance virtual execution.

Extra at the information

  • Looker is a unified information platform that integrates information into the day by day workflow of customers and allows organizations to extract price from the information.
  • The purchase builds on an current partnership between the 2 firms the place they proportion greater than 350 joint consumers, together with Buzzfeed, Hearst, King, Sunrun, WPP Essence and Yahoo!.

About The Creator

Jennifer Videtta Cannon serves as 3rd Door Media’s Senior Editor, protecting subjects from electronic mail advertising and marketing and analytics to CRM and undertaking control. With over a decade of organizational virtual advertising and marketing revel in, she has overseen virtual advertising and marketing operations for NHL franchises and held roles at tech firms together with Salesforce, advising endeavor entrepreneurs on maximizing their martech features. Jennifer previously arranged the Inbound Advertising Summit and holds a certificates in Virtual Advertising Analytics from MIT Sloan Faculty of Control.

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